The EvolveEco-efficiency model.
The Eco-efficiency model has been developed by the World Business Council for
Sustainable Development (WBCSD) to show how efficiently a product or service uses
resources, and reduces its impact on the environment.

M-real is a member of the WBCSD and has adapted the model to include the production,
use and disposal of Evolve papers. The model is useful for organisations to show how using
Evolve papers can help improve their own eco-efficiency.

  • Recovered waste paper as raw material
  • Uses only wood from sustainably managed forests
  • Diverts up to 180,000 tonnes of waste paper from landfill every year
  • Collection & sorting of waste paper guarantees quality raw material
  • Biomass energy is predominant energy source
  • Wood waste from local commuity, industry and pulp mill is burnt to generate biomass energy
  • Made in Europe using European genuine waste paper
  • Centrally located to key markets
  • Recycling and re-use of water
  • Recycling process uses totally chlorine free bleaches
  • Reams wrapped in 100% recycled Evolve Business paper
  • FSC Recycled accredited option
  • Blue Angel accredited option
  • ISO 14001 accredited
  • Suitable for double-sided use, reducing consumption
  • Lower grammage option reduces transport emissions
  • Communicates ways to green the office and improve paper use
  • Trouble-free performance, reducing stoppages and waste
  • Suitable packaging maintains condition, reducing waste
  • ColorLok gives more vibrant colours with less ink usage
  • QuickEcoBox uses less packaging
  • Multi-functionality means user needs fewer types of paper in the office
  • Air emissions are tightly controlled to meet highest standards
  • Local farmers use sludge and ash from production process as fertiliser and soil conditioner
  • Sludge is burnt to create energy
  • Ash is used by cement manufacturers
  • All by-products from recycling process used in an efficient way
  • Waste water is treated in a multi-stage process before release to the river system
  • Paper and packaging can be recycled 5-7 times
  • Lower grammage option reduces waste and landfill